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Case study

Creating the digital foundation for a dates business to sell online

Al Nuzha Dates

Client
Al Nuzha Dates
Industry
Food and agriculture
Services
Location
Saudi Arabia
Al Nuzha Dates logo

Summary

Al Nuzha Dates needed a stronger digital foundation to present its products and support online sales. TechTaswiq supported the project through website and e-commerce development, with a focus on creating a clearer customer journey and digital sales foundation.

About the client

Al Nuzha Dates is a Saudi dates business offering date products. The business needed a digital experience that could present its products clearly and support customer interest in purchasing online.

The challenge

The business needed a stronger digital foundation for presenting its products and enabling online sales. The project focused on creating a clearer product experience, improving the customer journey, and establishing the systems needed for e-commerce.

Objectives

Primary objective

Create a stronger digital foundation for product presentation and online sales.

Supporting objectives

  • Present the product range clearly.
  • Improve the customer journey from discovery to purchase.
  • Establish an e-commerce experience.
  • Support future digital marketing activity.

Our approach

  1. 01

    Discovery

    We reviewed the business, product range, target customers, existing digital presence, and commercial requirements.

  2. 02

    Direction

    We defined the website structure, product presentation approach, customer journey, and e-commerce requirements.

  3. 03

    Creation

    We designed and developed the website and e-commerce experience.

  4. 04

    Implementation

    We prepared the site for launch, tested the customer journey, and coordinated required content and assets.

  5. 05

    Review

    We reviewed feedback and identified improvements for the next phase.

What we delivered

  • Website structure.
  • Website design.
  • E-commerce experience.
  • Product pages.
  • Customer journey planning.
  • Digital transformation support.
  • Website development.
  • Launch preparation.

Key decisions

  1. Prioritize a clear product experience over unnecessary complexity

    Why: The business needed a digital experience that could present its products clearly and support customer interest in purchasing online.

  2. Design the customer journey around product discovery and purchase intent

    Why: One objective was to improve the customer journey from discovery to purchase.

  3. Build a foundation that can support future marketing and sales activity

    Why: Supporting future digital marketing activity was one of the project's objectives.

Results

Business impact

Commercial results are not published at this stage.

Marketing impact

Performance figures are not published at this stage.

Delivery impact

  • A stronger digital foundation for the business.
  • A clearer product presentation experience.
  • An e-commerce experience designed to support online sales.

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  • Al Nuzha Dates homepage, "Premium dates from Madinah, the home of Ajwa," with the Madinah production facility
  • Al Nuzha Dates website product listing page, showing Ajwa, Anbara and Khudry date varieties
  • Al Nuzha Dates retail storefront page with product grid and variety filters
  • Al Nuzha Dates product detail page for Ajwa Al-Madinah, with pack sizes, pricing and add-to-cart

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